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The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications de J. D. Forbes

The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications: Routledge Library Editions: Consumer Behaviour

Autor J. D. Forbes
en Limba Engleză Hardback – 26 noi 2014
This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
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Specificații

ISBN-13: 9781138838192
ISBN-10: 1138838195
Pagini: 354
Dimensiuni: 138 x 216 x 23 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Consumer Behaviour

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.

Descriere

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.