The Authority Advantage
Autor Adam Witty, Rusty Sheltonen Limba Engleză Hardback – 16 mai 2023
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Specificații
ISBN-13: 9781955884860
ISBN-10: 1955884862
Pagini: 245
Dimensiuni: 155 x 231 x 28 mm
Greutate: 0.5 kg
Editura: Advantage Media Group, Inc.
ISBN-10: 1955884862
Pagini: 245
Dimensiuni: 155 x 231 x 28 mm
Greutate: 0.5 kg
Editura: Advantage Media Group, Inc.
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Notă biografică
ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor¿s Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.
Cuprins
FOREWORD INTRODUCTION:
WHY MAKE THIS JOURNEY? What Is the Authority Advantage? The Big Shifts The Authority Matrix
BUILDING YOUR MASTER AUTHORITY PLAN (MAP) The Urgency of Building Your Authority Brand Defining Your Brand Building Your Brand Showcasing Your Brand The Three Categories of Content to Create an Authority Advantage
THE NEW MEDIA LANDSCAPE The Key to Understanding Media Today Rented Media Earned Media Owned Media CONCLUSION: Happiness and Authority
RESOURCES: ABOUT THE AUTHORS ACKNOWLEDGMENTS
WHY MAKE THIS JOURNEY? What Is the Authority Advantage? The Big Shifts The Authority Matrix
BUILDING YOUR MASTER AUTHORITY PLAN (MAP) The Urgency of Building Your Authority Brand Defining Your Brand Building Your Brand Showcasing Your Brand The Three Categories of Content to Create an Authority Advantage
THE NEW MEDIA LANDSCAPE The Key to Understanding Media Today Rented Media Earned Media Owned Media CONCLUSION: Happiness and Authority
RESOURCES: ABOUT THE AUTHORS ACKNOWLEDGMENTS