How do I sell more of my premium products and services? Does marketing really have to be so complicated? Why is branding so important? How does social media work? And why is copywriting the most important column of advertising? In this book, David Lauber, an international copywriter and author specialising in advertising premium products and services, reveals all the strategies you need to sell more premium offers the easy and uncomplicated way. Knowing a lot is good, but applying the knowledge is even more powerful. This book is for all brands and professionals who wish to give their marketing a fresh touch while focusing on what really matters-their business. All this without having to deal with a headache.