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Advanced Technologies Management for Retailing

Editat de Eleonora Pantano, Harry Timmermans
en Limba Engleză Hardback – 2 iun 2011
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers behavior. This volume covers a large range of topics that contribute to understanding consumers behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
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Specificații

ISBN-13: 9781609607388
ISBN-10: 1609607384
Pagini: 390
Ilustrații: 1
Dimensiuni: 221 x 284 x 28 mm
Greutate: 1.25 kg
Editura: Business Science Reference