Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets Routledge Communication Series Autor Sylvia M. Chan-Olmsted 18 mai 2006 Paperback Preț: 358.23 lei 6-8 săpt.
Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management Editat de Sylvia M. Chan-Olmsted 12 oct 2004 Paperback Preț: 270.47 lei 6-8 săpt.
Handbook of Media Branding Editat de Gabriele Siegert et al. 18 aug 2015 Hardback Preț: 919.67 lei 1121.54 lei 6-8 săpt. -18%