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Strategic Public Relations

Editat de Norman Hart
en Limba Engleză Hardback – 12 feb 1995
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.
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Specificații

ISBN-13: 9780333615454
ISBN-10: 033361545X
Pagini: 313
Ilustrații: XIX, 313 p.
Dimensiuni: 140 x 216 x 22 mm
Greutate: 0.57 kg
Ediția:1995
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

The Authors - Introduction - Corporate Goals and Strategies; K.Traverse-Healy - Planning for Corporate Communications; A.Wreford - Marketing Communications; N.A.Hart - Financial Public Relations; P.S.Gummer - Internal Communication; B.Quirke - Community Relations; W.Newman - Parliamentary EU Relations; D.Smith - International Corporate Relations; B.Byrnes - Corporate Advertising; A.Maitland - Sponsorship; D.Wragg - Media Relations; R.Heywood - Communications Research; C.West - Corporate Social Responsibility; S.Portway - Corporate Identity; N.Ind - Corporate Culture; C.Coulson-Thomas - Crisis Management; M.Bland