With competitive success dependent more and more upon organizational flexibility with a focused strategic framework, the editors have drawn out three main strands of strategic conversation in this volume:

• Competition and core competence: including the wide range of competitive strategies available to firms and the importance of core competence to competitive success.
• Joint ventures and strategic alliances: the potential of the strategic alliance as an aid to entering foreign markets.
• Corporate performance: the ultimate outcome of any firm's strategy, including discussion of corporate restructuring, determinates of economic performance, total value creation and the importance of a coherent view of the firm in a rapidly-developing economy.

As with other books in this series, Strategic Discovery: Competing in New Arenas addresses one of the Strategic Management Society's primary concerns -- how to build and maintain bridges between management theory and business practice.