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Strategic Communication de Jesper Falkheimer

Strategic Communication

Autor Jesper Falkheimer, Mats Heide
en Limba Engleză Paperback – 23 apr 2026
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
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Specificații

ISBN-13: 9781041002000
ISBN-10: 1041002009
Pagini: 250
Dimensiuni: 174 x 246 mm
Ediția:3. Auflage
Editura: Taylor & Francis Ltd.

Recenzii

"This book provides a very good overview on the fundamentals of strategic communication. It is very common that Master’s students want to follow their studies on strategic communication but don’t know the basis and theories of the area. Falkheimer and Heide made an excellent job presenting the beginnings of this new science."
—Ivone Ferreira, Assistant Professor at School of Social Sciences, Nova University of Lisbon, Portugal, and Researcher at ICNOVA Research Unit

Cuprins

Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication – Communication Value and the Communicative Organization

Notă biografică

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.