Toward a Better Understanding of the Role of Value in Markets and Marketing Review of Marketing Research Autor Stephen L. Vargo et al. 7 iun 2012 Hardback Preț: 954.72 lei 1239.90 lei 6-8 săpt. -23%
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions Autor Robert F. Lusch et al. feb 2006 Paperback Preț: 369.55 lei 495.80 lei Indisponibil temporar -25%