Service-Dominant Logic
Autor Robert F. Lusch et al.
22 mai 2014
Hardback
Preț: 774.54 lei 900.62 lei
43-57 zile
-14%
Cărți de Stephen L. Vargo
Toward a Better Understanding of the Role of Value in Markets and Marketing
Editat de Stephen L. Vargo et al.
8 iun 2012
Hardback
Preț: 1035.47 lei 1344.78 lei
43-57 zile
-23%