Software Product Management
Autor Hans-Bernd Kittlausen Limba Engleză Hardback – 5 iul 2022
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Specificații
ISBN-13: 9783662651155
ISBN-10: 3662651157
Pagini: 344
Ilustrații: XIV, 329 p. 67 illus., 19 illus. in color.
Dimensiuni: 160 x 241 x 25 mm
Greutate: 0.63 kg
Ediția:Second Edition 2022
Editura: Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3662651157
Pagini: 344
Ilustrații: XIV, 329 p. 67 illus., 19 illus. in color.
Dimensiuni: 160 x 241 x 25 mm
Greutate: 0.63 kg
Ediția:Second Edition 2022
Editura: Springer
Locul publicării:Berlin, Heidelberg, Germany
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Cuprins
Introduction.- Management of Software as a Business.- Software Product Management Framework.- Product Strategy.- Product Planning.- Strategic Management.- Orchestration of the Organization’s Functional Areas.- SPM Today and Tomorrow.
Notă biografică
Hans-Bernd Kittlaus:
Graduate of University of Dortmund (Diplom-Informatiker). Spent 12 years with IBM, first in the Boeblingen Development Lab in technical and management positions, then as the head of EMEA (Europe, Middle East, Africa) Software Product Management for IBM's database and application development products in Stuttgart (Germany), San Jose (California, USA) and Toronto (Canada). Spent 6 years as Director with SIZ (Informatics Center of the German Savings Banks Organization). Started his own consulting company InnoTivum, Rheinbreitbach, Germany, in 2001 focussing on all strategy and management topics in relation to software, in particular the alignment of business and IT. Mr. Kittlaus has published numerous articles and the books 'Data Mining' (Addison Wesley, 1998), 'Business Process Reengineering und Produktivitätssteigerungsprogramm' (Deutscher Sparkassen Verlag, 1999) und 'Database Marketing' (Deutscher Sparkassen Verlag, 2001). He was co-author of the book 'Software-Produkt-Management' (Kittlaus/Rau/Schulz, Springer, 2004). Since 2005 he is member of the board of the German software company Sander & Doll.
Peter N. Clough:
Graduate of Trinity School (NYC) and Columbia University (BA in French Literature). Prior to joining IBM, two years spent on Wall Street as programmer and systems analyst. Employee of IBM since 1970, with experience in marketing and sales, finance, and business terms. Experienced in several industry sectors, especially Finance. Responsibilities have included both hardware and software marketing and sales as well as developing terms and conditions and pricing for all types of software within IBM. Influenced, participated in or managed every major IBM software terms development since 1983. Fourteen years in Europe Middle East Africa Division of IBM, split between working in US and in Paris. More recently, developed the offerings and pricemodels for enterprise software sales in IBM's Software Group, and led or structured sales, and provided deal negotiation assistance worldwide. Currently Enterprise Software Sales Executive and Manager of SW Offerings in IBM's Software Group. In this role led, structured, or assisted in WW software sales to large customers, generally in the 50 to 500M category. Oversight of IBM software offerings worldwide and architect and author of the pricing structure for IBM's major software relationship offering, the Enterprise Software and Services Offering. Winner of multiple IBM awards including the IBM Chairman's Award in May 2000 for work done on software enterprise offerings and the Golden Circle in 2006 for sales contributions.
Textul de pe ultima copertă
Software Product Management (SPM) is a key success factor for software products and software-intensive products. This book gives a comprehensive overview on SPM for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA®, SPM Body of Knowledge V.2) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA®-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.
What readers say:
“Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vade mecum for all product management topics and aspects.”
Dr. Karl Michael Popp, Chief Product Expert and Senior Director Corporate Development, SAP SE, Walldorf, Germany.
“This new edition is a “must read” as well as “must have”, not just for every software product manager but for all the key stakeholders and decision makers connected with a software product business. And for all the business leaders in the software services industry aspiring to extend their success into software product business, here’s your definitive reference.”
Haragopal Mangipudi, Adjunct Professor, Indian Institute of Management, Bangalore, India; CEO, guNaka, Bangalore, India (formerly Infosys SVP and Global Head of Finacle).
“By reading and applying the lessons from the new book “Software Product Management: The ISPMA-Compliant Study Guide andHandbook”, you will gain strategic advice, practical techniques, and great insights into how to accelerate software product management (SPM) success. These practices and methods will be useful to executives and practitioners in this demanding area—and those who aspire to a level of software excellence—in both their current jobs and future careers, as they work to help organizations deliver superior value and effective software solutions to a world of increasingly demanding customers.”
Michael Eckhardt, Managing Director, CHASM Institute, Palo Alto, California, USA.
What readers say:
“Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vade mecum for all product management topics and aspects.”
Dr. Karl Michael Popp, Chief Product Expert and Senior Director Corporate Development, SAP SE, Walldorf, Germany.
“This new edition is a “must read” as well as “must have”, not just for every software product manager but for all the key stakeholders and decision makers connected with a software product business. And for all the business leaders in the software services industry aspiring to extend their success into software product business, here’s your definitive reference.”
Haragopal Mangipudi, Adjunct Professor, Indian Institute of Management, Bangalore, India; CEO, guNaka, Bangalore, India (formerly Infosys SVP and Global Head of Finacle).
“By reading and applying the lessons from the new book “Software Product Management: The ISPMA-Compliant Study Guide andHandbook”, you will gain strategic advice, practical techniques, and great insights into how to accelerate software product management (SPM) success. These practices and methods will be useful to executives and practitioners in this demanding area—and those who aspire to a level of software excellence—in both their current jobs and future careers, as they work to help organizations deliver superior value and effective software solutions to a world of increasingly demanding customers.”
Michael Eckhardt, Managing Director, CHASM Institute, Palo Alto, California, USA.
Caracteristici
Software Product Management is a key success factor for software products and software-intensive products The book is compliant with ISPMA®'s current curriculum This is the most comprehensive book publication dedicated to this subject