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Product Management For Dummies

Autor B Lawley
en Limba Engleză Paperback – 17 mar 2017

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position.

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Specificații

ISBN-13: 9781119264026
ISBN-10: 1119264022
Pagini: 384
Dimensiuni: 188 x 238 x 21 mm
Greutate: 0.5 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

The audience for this book includes Product Managers who are new in the role; Engineers, salespeople, support staff and college students who want to break into Product Management; and Mid–level and seasoned Product Managers who wish to increase their skill level and effectiveness.

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Notă biografică

Brian Lawley is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.