The E-Revolution has changed the world of business for authors. The world has now changed and you can publish a book yourself online, easily, quickly and with you in control. The challenge is that whilst it is a lot easier now to create a book, people need to understand how to generate the demand for it, otherwise it is just going to sit there - nobody knows you, nobody knows what you want to say and nobody will hear your message. YouTube and other social media channels allow anybody to be a 'rock star', but as with your book, you are one of millions and you must have a marketing plan for your book. This book tells you, step-by-step what to do. Antony is a passionate Retail expert, with over 20 years experience in the retail industry, including 15 years learning from the large retailers (Marks & Spencer, Sainsburys, Dixons Retail) and experience of smaller retailers, including the set up of a very successful online retailer.