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Social First Brands de Tom Miner

Social First Brands

Autor Tom Miner
en Limba Engleză Hardback – 29 iul 2025
Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
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Specificații

ISBN-13: 9781398621701
ISBN-10: 1398621706
Pagini: 272
Dimensiuni: 161 x 240 x 19 mm
Greutate: 0.58 kg
Editura: Kogan Page

Notă biografică

Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

Cuprins

  • Section - ONE: Updating the role of brands in the modern world;
    • Chapter - 00: Introduction;
    • Chapter - 01: Chronically online;
    • Chapter - 02: Brand before product;
    • Chapter - 03: How social first brands build community;
  • Section - TWO: What social first brands do to connect with consumers;
    • Chapter - 04: Developing a strong POV;
    • Chapter - 05: Social personality;
    • Chapter - 06: The making of a trend;
    • Chapter - 07: How social first brands create trends;
  • Section - THREE: Content strategy – how to create social first content;
    • Chapter - 08: Make content for your audience’s audience;
    • Chapter - 09: The new content pillars;
    • Chapter - 10: Themes and topics;
    • Chapter - 11: Zero click social;
    • Chapter - 12: Conclusion – the endless pursuit;