Small Book - Big Sales trains sales people how to become successful sales professionals. Author Mark Daley, clearly demonstrates strategies employed by super-sellers. Every customer has a need that can be met and you will be the one to meet it. Learn how to quickly generate and identify the needs of your customer, then sell to those needs directly. By establishing the needs of your customer and then showing them how your product fulfills their needs, your customer will find it hard to object to a product they have just expressed a need for. The comprehensive strategies, advice and examples provided are effective in all sales environments and industries.This book is an excellent sales tool that will enable you to become a super seller!