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Scenarios for Success

Editat de Bill Sharpe, Kees Van Der Heijden
en Limba Engleză Hardback – noi 2007
Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).
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Specificații

ISBN-13: 9780470512982
ISBN-10: 0470512989
Pagini: 440
Dimensiuni: 157 x 235 x 30 mm
Greutate: 0.87 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Scenario planners, strategists, decisionmakers, consultants, and all managers with responsibility for setting the direction of their organization or their supervised group.