Scarcity Brain
Autor Michael Easteren Limba Engleză Hardback – 26 sep 2023
Găsim în Scarcity Brain o analiză interdisciplinară riguroasă care îmbină neuroștiința, biologia evoluționistă și economia comportamentală pentru a explica de ce creierul uman pare programat să își dorească mereu mai mult. Michael Easter explorează modul în care mecanismele de supraviețuire ale strămoșilor noștri, esențiale într-o lume a resurselor limitate, sunt astăzi exploatate de algoritmi, sisteme economice și aplicații de divertisment. Autorul introduce conceptul de „scarcity cues” — declanșatori subtili care ne împing spre consum excesiv de informație, hrană sau bunuri materiale, deși mediul actual este unul al abundenței. Suntem de părere că această lucrare extinde cadrul propus de The Craving Mind de Judson Brewer cu date noi extrase din laboratoarele de design ale cazinourilor din Las Vegas și perspective clinice din psihiatria de război. În timp ce Brewer se concentrează pe mecanismul dependenței prin prisma mindfulness-ului, Easter caută soluții practice în locuri neașteptate: de la disciplina călugărilor benedictini la izolarea extremă a astronauților de pe Stația Spațială Internațională. Cartea se poziționează ca o continuare tematică naturală a volumului său anterior, The Comfort Crisis, mutând atenția de la evitarea disconfortului fizic la gestionarea impulsurilor cognitive de acumulare. Structura narativă este alertă, alternând între reportaj de teren și analiză științifică, fără a recurge la un ton moralizator. Autorul nu pledează pentru un minimalism radical, ci pentru o înțelegere profundă a „buclei de deficit” în care suntem prinși. Tonul este unul precis și ancorat în realitatea biologică, oferind cititorului instrumente pentru a recunoaște momentul în care pragul de „suficient” a fost depășit, într-o lume care ne bombardează constant cu semnale că avem nevoie de mai mult.
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Specificații
ISBN-10: 0593236629
Pagini: 294
Dimensiuni: 162 x 238 x 30 mm
Greutate: 0.51 kg
Editura: Random House LLC US
Colecția Rodale Books
De ce să citești această carte
Recomandăm această carte oricui dorește să înțeleagă rădăcinile biologice ale consumismului și ale dependenței digitale. Cititorul va câștiga o perspectivă clară asupra modului în care mediul modern ne manipulează instinctele de supraviețuire. Este o lectură esențială pentru cei care vor să își recalibreze obiceiurile de consum și să transforme impulsul de a căuta mereu ceva nou într-o stare de satisfacție reală, folosind tactici validate de cercetători și exploratori.
Descriere scurtă
Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcitybrain. They’re bombarding us with subversive “scarcitycues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
• Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
• Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
• Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
• Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
• Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world
Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.
Descriere
The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO ***
Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough?
Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability.
New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". We're bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car.
Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:
- Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
- Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
- Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
- Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist
- Recognize when you have enough, from a woman who left a million-dollar career path to adventure around the world
Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.
Recenzii
-Melissa Urban, New York Times bestselling author of The Book of Boundaries
'Unlike any habit book you've ever read - it'll stick with you and improve your life for years to come.'
-Richard Dorment, Editor-In-Chief of Men's Health
'Michael Easter brings to light that our challenges with behavior change can be better understood - and conquered - if we know how driven we are by our scarcity mindset. With deep science-backed insights, personal stories, practical guidance, and a relatable approach, Easter's book is for anyone interested in embarking on a journey of self-discovery and empowerment with the goal of living a healthier, more satisfying, and actualized life.'
-Juliet Starrett & Dr. Kelly Starrett, New York Times bestselling authors of Built to Move
'Michael Easter illuminates how humans are hardwired to seek more, even when our reward-seeking behaviors become at odds with our well-being. His vulnerable weaving of his own personal experiences alongside cutting-edge research and current events compel you to examine your own life and patterns. Consider this engaging read a mandate to get curious, a more effective tool for meaningful, positive, lasting change than shame or judgement, the traditional tools of the trade.'
-Liz Plosser, editor in chief of Women's Health