Cantitate/Preț
Produs

Saving Community Journalism

Autor Penelope Muse Abernathy
en Limba Engleză Hardback – 29 apr 2014
America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In "Saving Community Journalism," veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--"Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 20793 lei  43-57 zile
  The University of North Carolina Press – 2023 20793 lei  43-57 zile
Hardback (1) 18244 lei  22-36 zile +2325 lei  6-12 zile
  University of North Carolina Press – 29 apr 2014 18244 lei  22-36 zile +2325 lei  6-12 zile

Preț: 18244 lei

Puncte Express: 274

Preț estimativ în valută:
3225 3845$ 2797£

Carte disponibilă

Livrare economică 23 februarie-09 martie
Livrare express 07-13 februarie pentru 3324 lei


Specificații

ISBN-13: 9781469615424
ISBN-10: 1469615428
Pagini: 264
Dimensiuni: 160 x 236 x 25 mm
Greutate: 0.52 kg
Editura: University of North Carolina Press

Notă biografică

Penelope Muse Abernathy, formerly an executive with the Wall Street Journal and the New York Times was Knight Chair in Journalism and Digital Media Economics at the University of North Carolina at Chapel Hill from 2008-2020.