Sales Promotion: Marketing 04.06 (Express Exec)

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en Limba Engleză Carte Paperback – 13 Dec 2001
Covers the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. This title includes examples and lessons from some of the world's most successful businesses, including, and Pepsi. It also includes a glossary of key concepts.
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ISBN-13: 9781841121963
ISBN-10: 1841121967
Pagini: 114
Dimensiuni: 126 x 173 x 7 mm
Greutate: 0.12 kg
Editura: Capstone
Seria Express Exec

Locul publicării: Chichester, United Kingdom