Retail sales promotion and consumer behavior: An Indian perspectiveDe (autor) Das Gopal
en Limba Engleză Carte Paperback – 18 Mar 2013
Dr. Gopal Das is Assistant Professor of Marketing at the International Management Institute - Kolkata. He received his Ph.D (Management) from IIT Kharagpur. He has more than six years of teaching, research and consulting experience in marketing and data analytics in India and abroad. His research papers have appeared in several leading journals.