Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Editat de William O. Bearden et al.
25 ian 2011
Hardback
Preț: 1172.65 lei 1288.62 lei
22-36 zile | 6-12 zile
-9%
Cărți de Richard G. Netemeyer
Scaling Procedures: Issues and Applications
Autor Richard G. Netemeyer et al.
13 mai 2003
Paperback
Preț: 830.70 lei 1013.05 lei
43-57 zile
-18%