Handbook of Marketing Scales Autor William O. Bearden et al. 10 dec 2010 Hardback Preț: 1169.10 lei 1518.31 lei 43-57 zile | 5-11 zile -23%
Scaling Procedures Autor Richard G. Netemeyer et al. mar 2003 Paperback Preț: 814.85 lei 993.72 lei 43-57 zile -18%