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Rethinking Public Relations

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en Limba Engleză Paperback – 25 Jul 2019
Thisnew,thirdeditionofRethinkingPublicRelationscontinuestheargumentofpreviouseditionsthatpublicrelationsisweakpropaganda.However,whileearliereditionsfocusedonPRasrepresentativeoftheunevenpowerdistributioninsociety,thisbookgoesfurther,conceivingthepowerofPRasmorethanjuststructuralbutalsoashavinganimportantrhetoricalcomponent.
Inthisextensivelyrevisededition,MoloneyandMcGrathdissectthenatureofthemodernPRindustry,arguingthatitsidealisedself-presentationshouldbereplacedbyamorerealisticandcredibledefenceofthesocietalvalueproducedbyadvocacyandcounter-advocacy.ThisbookincludesexpandedcoverageofPR'simpactonsociety(throughareassuchasCSR,sponsorshipandcommunityrelations),itsrelationshipwithstakeholders,anditsroleindemocraticdebateandpublicpolicymaking.ItalsoconsidersthewaysinwhichjournalismhascapitulatedtoPRinaneraof'fakenews'and'churnalism'andinthisnewedition,theroleofdigitalandsocialmediaisexaminedforthefirsttime.
Maintainingtherigorousandcriticalstanceofpreviouseditions,thisneweditionwillalsoproveaccessibletoMasterslevelandfinal-yearundergraduatestudentsstudyingpublicrelations,mediaandcommunicationsstudies.ItwillalsobeofgreatvaluetopractitionerswhoseektowidenPR's'voice'.
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Specificații

ISBN-13: 9780367313005
ISBN-10: 0367313006
Pagini: 194
Dimensiuni: 234 x 158 x 15 mm
Greutate: 0.3 kg
Ediția: 3 New edition
Editura: Taylor & Francis Ltd.