Retail Category Management
Autor Alexander Hübneren Limba Engleză Paperback – 31 aug 2011
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Livrare economică 01-15 aprilie
Specificații
ISBN-10: 3642224768
Pagini: 180
Ilustrații: XXIV, 153 p. 33 illus.
Dimensiuni: 155 x 235 x 11 mm
Greutate: 0.28 kg
Ediția:2011
Editura: Springer
Locul publicării:Berlin, Heidelberg, Germany
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Descriere
Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.