In the beginning, I was certain I could quit smoking any time I decided. Since I never tried, I was never proven wrong and never tested. Later, I allowed myself to believe that quitting would be very difficult - that I would gain weight, or that I would experience severe withdrawal issues. That belief justified me putting off the inevitable. Along the way, I took jabs at the problem - cutting down, hypnotism, injections and almost nicotine patches. Nothing worked and I became convinced that quitting was an insurmountable challenge. I was wrong. Was it simple to quit? You bet It was so simple, that you may find yourself asking why you bought this book. But, remember that the simple plans are often the best. I tried complicated - shots, hypnosis, patches (almost), etc. and got nowhere. Simple worked. So, here it is. The envelope please. And the winner is: Simple