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Questionnaire Design – How to Plan, Structure and Write Survey Material for Effective Market Research de Kate Bolton

Questionnaire Design – How to Plan, Structure and Write Survey Material for Effective Market Research

Autor Kate Bolton, Ian Brace
en Limba Engleză Paperback – 2 mai 2022
Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.
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Specificații

ISBN-13: 9781398604124
ISBN-10: 1398604127
Pagini: 368
Dimensiuni: 157 x 233 x 28 mm
Greutate: 0.66 kg
Ediția:5. Auflage
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction; Chapter - 01: Defining achievable questionnaire objectives; Chapter - 02: Influence of data collection approach on question design; Chapter - 03: Planning a questionnaire; Chapter - 04: An overview of question types; Chapter - 05: Identifying types of data created by questions; Chapter - 06: Creating appropriate rating scales; Chapter - 07: Asking about behaviour; Chapter - 08: Measuring satisfaction, image and attitudes; Chapter - 09: Writing effective questions; Chapter - 10: Creating a questionnaire for an online survey; Chapter - 11: Engaging respondents in online surveys; Chapter - 12: Choosing online survey software; Chapter - 13: Considerations for interviewer-administered and paper self-completion surveys; Chapter - 14: Test piloting your questionnaire; Chapter - 15: Ethical issues in questionnaire design; Chapter - 16: Understanding social desirability bias; Chapter - 17: Designing questionnaires for multi-country surveys;