Cantitate/Preț
Produs

Public Communication Campaigns

Editat de Ronald E. Rice, Charles K. Atkin
Notă GoodReads:
en Limba Engleză Paperback – 25 Aug 1989
This second edition of Public Communication Campaigns represents a major revision and establishes new parameters in campaign research. Original chapters are significantly revised in the light of a decade's research and experience. New chapters sketch eleven notable campaigns and their implications; provide a tutorial on formative evaluation; discuss community campaigns; analyse the conduct of political campaigns; suggest uses of persuasion in adolescent AIDS prevention campaigns; analyze critically alternative channel effectiveness hypotheses; study a remarkable pro-social soap opera in India; and challenge some of the basic assumptions about the role of mass media in campaigns.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Paperback (2) 39068 lei  Economic 2-4 săpt. +4449 lei  13-21 zile
  SAGE Publications – 25 Aug 1989 39068 lei  Economic 2-4 săpt. +4449 lei  13-21 zile
  SAGE Publications – 08 May 2012 59488 lei  Economic 15-21 zile +12716 lei  13-21 zile
Electronic book text (1) 55066 lei  Economic 15-21 zile
  SAGE Publications – 25 Jun 2013 55066 lei  Economic 15-21 zile

Preț: 39068 lei

Preț vechi: 42465 lei
-8%

Puncte Express: 586

Preț estimativ în valută:
7640 9079$ 6797£

Carte disponibilă

Livrare economică 09-23 decembrie
Livrare express 08-16 decembrie pentru 5448 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780803932630
ISBN-10: 0803932634
Pagini: 416
Dimensiuni: 142 x 222 x 27 mm
Greutate: 0 kg
Ediția: Second
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării: Thousand Oaks, United States

Cuprins

Public Communication Campaigns - William Paisley
The American Experience
Theory and Design
Theoretical Foundations of Campaigns - William McGuire
Audience as Listener and Learner, Teacher and Confidante - Brenda Dervin
The Sense-Making Approach
A Social Marketing Perspective on Communication Campaigns - Douglas S Solomon
Community Health Campaigns - Rina Alcalay and Shanaz Taplin
From Theory to Action
Formative Evaluation Research in Campaign Design - Charles Atkin and Vicki Freimuth
A Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries - Ronald E Rice and Dennis Foote
Three Models for Summative Evaluation of Prevention Campaigns with A Mass Media Component - Brian R Flay and Thomas D Cook
Experiences From the Field
Campaign Sampler Using Television to Promote Safety Belt Use - E Scott Geller
Singing the (VD) Blues - Bradley Greenberg and Walter Gantz
Freestyle, Revisited - Robert LaRose
The McGruff Crime Prevention Campaign - Garrett J O'Keefe and Kathaleen Reid
Family Planning Communication Campaigns in Developing Countries - Charles Atkin and Hendrika W J Mischke
summary of chapter from 1st edition by - Ronald E Rice
Mass Campaigns in the People's Republic of China During the Mao Era - Liu
summary of chapter from 1st edition by - Ronald E Rice
Smokey Bear - McNamara, Kurth and Hansen
The Great American Values Test - Sandra Ball-Rokeach and Milton Rokeach
Littering - Robert B Cialdini
When Every Litter Bit Hurts
Be Smart. Don't Start - Charles Atkin
The Strategic Extension Campaigns on Rat Control in Bangladesh - Ronny Adhikarya
Communication Campaigns to Prevent Cardiovascular Disease - June A Flora, Nathan Maccoby and John W Farquhar
The Stanford Studies
Political Campaigns - Robert G Meadow
The Potential Role of Persuasion in Adolescent Aids Prevention - Kathleen Reardon
Antismoking Campaigns - Alfred McAlister et al
Progress in the Application of Social Learning Theory
Channel Effectiveness in Development Communication Programs - Robert Hornik
Pro-Social Television for Development in India - Arvind Singhal and Everett M Rogers
Epilogue
Mass Media and Health Promotion - Lawrence Wallack
A Critical Perspective