This book is designed for the sales professional that is ready to get paid what they are worth. Commission-based salespeople don't have time to waste on old sales lines and slick tactics. Business owners cannot afford to sacrifice sales productivity, including repeat clients, when their clients receive less than an A+ presentation. Today's clients demand professionals who can teach them more about the product than they could learn from the internet. Principle Centered Selling addresses these issues and introduces current and relevant sales practices. Principle Centered Selling is about helping people buy though a moral, value-based approach with a compass always pointing towards the highest level of customer service and closing the sale. Lack of training leads to high rates of turnover, and to financial stress for all parties involved in the sales process. When a salesperson becomes invested in their own education, they can use their new skills as well as their increased aptitude and efficiency to give themselves a pay raise.