Cantitate/Preț
Produs
Total produse
Vezi coșul
PR Strategy and Application de W. Timothy Coombs

PR Strategy and Application

Autor W. Timothy Coombs, Sherry J. Holladay
en Limba Engleză Paperback – 21 aug 2009
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. 
  • Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association
  • Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR
  • Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships
  • Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders
  • Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships
  • Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers
 
Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs
Citește tot Restrânge

Preț: 52878 lei

Preț vechi: 68673 lei
-23%

Puncte Express: 793

Carte tipărită la comandă

Livrare economică 17-31 octombrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit pentru acest produs Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9781405144087
ISBN-10: 1405144084
Pagini: 370
Ilustrații: Illustrations
Dimensiuni: 189 x 246 x 21 mm
Greutate: 0.72 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Advanced undergraduate and graduate students in public relations, marketing, business, and communication

Notă biografică

W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University.  He is the author of Code Red in the Boardroom (2006), Today's Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.

Cuprins

Preface 1. Introduction and Overview
2. Public Relations Contested and Ethically Challenged
3. Public Relations and Transparency
4. Public Relations as Strategic Communication
5. Public Relations as Activism
6. Media Relations: Shaping the News
7. Technological Development and Online Public Relations
8. Social Marketing
9. Reputation Management
10. Issues Management
11. Risk Communication
12. Crisis Communication
13. Corporate Social Responsibility: A New Driver for Public Relations
14. Public Relations Goes International
15. Conclusion: Does Society Need Public Relations?
Appendix 1: US Food & Drug Administration News Release
Appendix 2: US Centers for Disease Control and Prevention News Release
Appendix 3: American Veterinary Medical Association Media Alert
Appendix 4: US Food & Drug Administration Pitch Letter Guidance
References
Index

Descriere

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.