Cantitate/Preț
Produs
Total produse
Vezi coșul
Planning Advertisements de Gilbert Russell

Planning Advertisements: Routledge Library Editions: Advertising

Autor Gilbert Russell
en Limba Engleză Hardback – 21 mar 2013
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 41655 lei  6-8 săpt.
  Taylor & Francis – 26 noi 2015 41655 lei  6-8 săpt.
Hardback (1) 91200 lei  6-8 săpt.
  Taylor & Francis – 21 mar 2013 91200 lei  6-8 săpt.

Din seria Routledge Library Editions: Advertising

  • Advertising and Psychology (RLE Advertising)
    Preț: 42848 lei
  • Advertising Explained (RLE Advertising)
    Preț: 41952 lei
  • Advertising at the Crossroads
    Preț: 42136 lei
  • Advertising Today and Tomorrow (RLE Advertising)
    Preț: 41952 lei
  • Advertising A New Approach
    Preț: 41952 lei
  • Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
    Preț: 42825 lei
  • Outdoor Advertising
    Preț: 41952 lei
  • Planning Advertisements
    Preț: 41655 lei
  • The Economic Implications of Advertising (RLE Advertising)
    Preț: 41952 lei
  • The Business of Advertising (RLE Advertising)
    Preț: 41952 lei
  • The Economics of Advertising (RLE Advertising)
    Preț: 41952 lei
  • Commercial Advertising
    Preț: 42470 lei
  • 37% Routledge Library Editions: Advertising
    Preț: 426435 lei

Preț: 91200 lei

Preț vechi: 111220 lei
-18%

Puncte Express: 1368
Preț estimativ în valută:
16144€ • 18752$ • 13986£

Carte tipărită la comandă

Livrare economică 03-17 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415817998
ISBN-10: 0415817994
Pagini: 204
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising

Locul publicării:Oxford, United Kingdom

Cuprins

1. Planning an Approach to Advertisements  2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message  3. Planning the Advertiser’s Message – 1  4. Planning the Advertiser’s Message – 2  5. Twenty Ways of Planning Advertisements  6. Planning Advertisements Design  7. Planning a Form Letter  8. Using the Hoardings  9. Planning a Poster  10. Planning Advertising to the Retail Trade  11. Planning Advertisement Films and Broadcasting  12. The Advertiser in Search of an Agent.

Descriere

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.