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Planning Advertisements (RLE Advertising) de Gilbert Russell

Planning Advertisements (RLE Advertising): Routledge Library Editions: Advertising

Autor Gilbert Russell
en Limba Engleză Paperback – 26 noi 2015
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
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Specificații

ISBN-13: 9781138994959
ISBN-10: 1138994952
Pagini: 208
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.3 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising

Locul publicării:Oxford, United Kingdom

Cuprins

1. Planning an Approach to Advertisements  2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message  3. Planning the Advertiser’s Message – 1  4. Planning the Advertiser’s Message – 2  5. Twenty Ways of Planning Advertisements  6. Planning Advertisements Design  7. Planning a Form Letter  8. Using the Hoardings  9. Planning a Poster  10. Planning Advertising to the Retail Trade  11. Planning Advertisement Films and Broadcasting  12. The Advertiser in Search of an Agent.

Descriere

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.