Did you know that YOU are in sales? Everyone is. Whether you are a leader, speaker, teacher, singer, or seller, you are in the persuasion business. The question is...are you any good at it? As influence is to leadership, so persuasion is to sales. Influence isn't enough, you must learn to PERSUADE. To be successful in today's hyper-competitiv¬e marketplace, you must be able to sell yourself and your ideas. PERSUADE will show you how to convince people to follow you. Whether selling people on your leadership abilities, customers on your product, executives in a boardroom, or audiences from a stage, the easy-to-apply relationship selling skills in PERSUADE will take you to the top of your profession. It may seem counter-intuitive, but when you focus on building relationships before building the business, money and influence will follow. PERSUADE is a book about relationship selling- how to sell yourself, not just your product - because people must buy into what you are saying before they will buy what you are selling. Best-Selling Author Scott Hogle includes success insights from executives at America's top companies that include Facebook, Amazon, Google, New York Life, Clear Channel Airport, Zillow, Microsoft, Xbox, iHeartMedia, and more.