Cantitate/Preț
Produs
Total produse
Vezi coșul
Peopling Marketing, Organization, and Technology de Dirk Vom Lehn

Peopling Marketing, Organization, and Technology: Routledge Studies in Marketing

Autor Dirk Vom Lehn
en Limba Engleză Paperback – 27 mai 2025
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
Citește tot Restrânge

Din seria Routledge Studies in Marketing

  • Relationship Marketing in the Digital Age
    Preț: 36849 lei
  • Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
    Preț: 33495 lei
  • The Future of Charity Marketing
    Preț: 31150 lei
  • Consuming Atmospheres
    Preț: 33575 lei
  • Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
    Preț: 35126 lei
  • European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
    Preț: 33529 lei
  • Sustainable Marketing and Customer Value
    Preț: 33731 lei
  • Money and Marketing in the Art World
    Preț: 31003 lei
  • 24% Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
    Preț: 28314 lei
  • Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
    Preț: 37575 lei
  • 18% Luxury and Fashion Marketing: The Global Perspective
    Preț: 101451 lei
  • 18% Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
    Preț: 90942 lei
  • 18% Strategic Brand Management in Higher Education
    Preț: 101833 lei
  • Ethnic Marketing: Theory, Practice and Entrepreneurship
    Preț: 38313 lei
  • Information Asymmetry in Online Advertising
    Preț: 37627 lei
  • 18% Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
    Preț: 101966 lei
  • 18% Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
    Preț: 102102 lei
  • 25% Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
    Preț: 26526 lei
  • Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
    Preț: 39614 lei
  • 18% The Continuum of Consumer Choice
    Preț: 96327 lei
  • 18% Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
    Preț: 91655 lei
  • Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
    Preț: 39153 lei
  • Charity Marketing: Contemporary Issues, Research and Practice
    Preț: 35732 lei
  • 18% Decoding Coca-Cola: A Biography of a Global Brand
    Preț: 101451 lei
  • 20% Artificial Intelligence for Marketing Management
    Preț: 95107 lei
  • 18% Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
    Preț: 91111 lei
  • 18% Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
    Preț: 101151 lei
  • 18% Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
    Preț: 91261 lei
  • Contemporary Consumer Culture Theory
    Preț: 40132 lei
  • Corporate Heritage Marketing: Using the Past as a Strategic Asset
    Preț: 35102 lei
  • 18% Internal Marketing: Theories, Perspectives, and Stakeholders
    Preț: 101151 lei
  • 18% Business Digitalization: Corporate Identity and Reputation
    Preț: 101406 lei
  • 18% Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives
    Preț: 101785 lei
  • 18% The Psychology of Consumer Profiling in a Digital Age
    Preț: 106759 lei
  • Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media
    Preț: 45497 lei
  • 18% New Consumer Culture in China: The Flower Market and New Everyday Consumption
    Preț: 101026 lei
  • 18% Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
    Preț: 96266 lei
  • 34% Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
    Preț: 79559 lei
  • 34% Understanding the Higher Education Market in Africa
    Preț: 79014 lei
  • 18% Building Corporate Identity, Image and Reputation in the Digital Era
    Preț: 103118 lei

Preț: 38322 lei

Nou

Puncte Express: 575
Preț estimativ în valută:
6781€ • 7952$ • 5955£

Carte tipărită la comandă

Livrare economică 02-16 februarie 26

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032669991
ISBN-10: 1032669993
Pagini: 256
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.35 kg
Editura: Routledge
Seria Routledge Studies in Marketing