Routledge Studies in Marketing

Luxury and Fashion Marketing: The Global Perspective

Autor Satyendra Singh

aug 2022

Preț: 441^.85 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Jonatan Södergren et al.

13 iun 2025

Preț: 1013^.23 lei 1235^.65 lei

6-8 săpt.

-18%

Visual Methods in Marketing and Consumer Research

Routledge Studies in Marketing

Editat de Fatema Kawaf et al.

21 iun 2024

Preț: 962^.36 lei 1173^.60 lei

6-8 săpt. | 7-13 zile

-18%

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Editat de T C Melewar et al.

9 ian 2023

Preț: 388^.78 lei

6-8 săpt.

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Routledge Studies in Marketing

Editat de Nor Aida Abdul Rahman et al.

5 mar 2024

Preț: 962^.66 lei 1173^.97 lei

6-8 săpt.

-18%

Corporate Branding in Logistics and Transportation

Routledge Studies in Marketing

Editat de Nor Aida Abdul Rahman et al.

30 iul 2025

Preț: 383^.22 lei

6-8 săpt.

Individuals in B2B Marketing: Sensemaking and Action in Context

Routledge Studies in Marketing

Editat de Maria Ivanova-Gongne et al.

21 iun 2024

Preț: 965^.22 lei 1177^.10 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Editat de Maria Ivanova-Gongne et al.

26 dec 2025

Preț: 360^.75 lei

Nepublicat încă

Precomandă

Routledge Studies in Marketing

Editat de Sarah-Louise Mitchell et al.

7 noi 2024

Preț: 311^.50 lei

3-5 săpt. | 7-13 zile

Routledge Studies in Marketing

Editat de Pantea Foroudi et al.

18 dec 2024

Preț: 368^.23 lei

6-8 săpt.

Country-of-Origin Effect in International Business

Routledge Studies in Marketing

Editat de Anna Grudecka et al.

30 ian 2025

Preț: 367^.80 lei

6-8 săpt.

Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency

Routledge Studies in Marketing

Autor Jashim Khan et al.

31 dec 2024

Preț: 966^.73 lei 1178^.94 lei

6-8 săpt.

-18%

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Routledge Studies in Marketing

Editat de Ayodele C. Oniku

3 oct 2024

Preț: 1063^.64 lei 1297^.11 lei

6-8 săpt.

-18%

Peopling Marketing, Organization, and Technology

Routledge Studies in Marketing

Autor Dirk Vom Lehn

27 mai 2025

Preț: 383^.22 lei

6-8 săpt.

Routledge Studies in Marketing

Autor S M A Moin

12 iul 2024

Preț: 909^.42 lei 1109^.06 lei

6-8 săpt.

-18%

Marketing and Gamification: Applications, Challenges, and Ethics

Routledge Studies in Marketing

Editat de Sahil Gupta et al.

28 oct 2024

Preț: 965^.22 lei 1177^.10 lei

6-8 săpt.

-18%

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Routledge Studies in Marketing

Autor Paweł Bryła et al.

27 mai 2024

Preț: 376^.75 lei

6-8 săpt.

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

22 noi 2024

Preț: 965^.22 lei 1177^.10 lei

6-8 săpt.

-18%

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 noi 2024

Preț: 968^.57 lei 1181^.20 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Autor Domen Bajde

12 mai 2025

Preț: 1011^.63 lei 1233^.70 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Autor Carlos Diaz Ruiz

25 mar 2025

Preț: 1015^.41 lei 1238^.29 lei

6-8 săpt.

-18%

Consumer Decision-Making, Analytics and AI

Routledge Studies in Marketing

Autor Andrew Smith et al.

27 iun 2025

Preț: 1012^.11 lei 1234^.28 lei

6-8 săpt.

-18%

Customer Engagement and Digital Business

Routledge Studies in Marketing

Editat de Jamid Ul Islam

26 aug 2025

Preț: 1018^.33 lei 1241^.86 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Autor Henrik Hagtvedt

21 oct 2024

Preț: 310^.03 lei

3-5 săpt. | 7-13 zile

Addiction as Consumer Choice: Exploring the Cognitive Dimension

Routledge Studies in Marketing

Autor Gordon Foxall

31 mar 2021

Preț: 397^.66 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Dagna Siuda et al.

11 sep 2025

Preț: 1017^.32 lei 1240^.62 lei

6-8 săpt.

-18%

Happiness and Well-Being in Customer Experience

Routledge Studies in Marketing

Autor Carmela Donato et al.

18 mar 2026

Preț: 1026^.27 lei 1251^.55 lei

Nepublicat încă

-18% Precomandă

Anthropomorphism and Animism in Advertising

Routledge Studies in Marketing

Autor Malgorzata Karpinska-Krakowiak

16 oct 2025

Preț: 1012^.53 lei 1234^.80 lei

6-8 săpt.

-18%

The Psychology of Consumer Profiling in a Digital Age

Routledge Studies in Marketing

Autor Barrie Gunter

16 mai 2016

Preț: 1067^.59 lei 1301^.93 lei

6-8 săpt.

-18%

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

Routledge Studies in Marketing

Autor Dirk vom Lehn

31 ian 2024

Preț: 1015^.75 lei 1238^.72 lei

6-8 săpt.

-18%

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Routledge Studies in Marketing

Autor Anna Bianchi

aug 2022

Preț: 374^.24 lei

6-8 săpt.

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Routledge Studies in Marketing

Editat de Gaurav Gupta et al.

9 oct 2024

Preț: 372^.15 lei

6-8 săpt.

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 368^.49 lei

3-5 săpt. | 7-13 zile

Routledge Studies in Marketing

Editat de Chloe Steadman et al.

30 ian 2025

Preț: 335^.75 lei

3-5 săpt. | 7-13 zile

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

Autor Guilherme Pires et al.

18 dec 2020

Preț: 383^.13 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Heidi Hansen

9 ian 2023

Preț: 368^.59 lei

6-8 săpt.

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Routledge Studies in Marketing

Editat de Kathy Knox et al.

30 mai 2022

Preț: 375^.75 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Robert Crawford et al.

aug 2022

Preț: 377^.38 lei

6-8 săpt.

Internal Marketing: Theories, Perspectives, and Stakeholders

Routledge Studies in Marketing

Autor David M. Brown

29 apr 2022

Preț: 390^.60 lei

6-8 săpt.

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

Routledge Studies in Marketing

Autor Charles Blankson et al.

apr 2021

Preț: 391^.53 lei

6-8 săpt.

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Routledge Studies in Marketing

Autor Katarzyna Sanak-Kosmowska

31 mai 2023

Preț: 351^.26 lei

3-5 săpt. | 7-13 zile

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Routledge Studies in Marketing

Editat de Aijaz A. Shaikh et al.

30 sep 2020

Preț: 283^.14 lei 371^.02 lei

6-8 săpt.

-24%

Information Asymmetry in Online Advertising

Routledge Studies in Marketing

Autor Jan W. Wiktor et al.

31 mai 2023

Preț: 376^.27 lei

6-8 săpt.

Charity Marketing: Contemporary Issues, Research and Practice

Routledge Studies in Marketing

Editat de Fran Hyde et al.

20 dec 2021

Preț: 357^.32 lei

6-8 săpt.

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Routledge Studies in Marketing

Editat de José M. Álvarez-Monzoncillo

27 mai 2024

Preț: 374^.87 lei

6-8 săpt.

Digital Transformation and Corporate Branding

Routledge Studies in Marketing

Editat de Maria Teresa Cuomo et al.

18 dec 2024

Preț: 376^.67 lei

6-8 săpt.

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Routledge Studies in Marketing

Autor Angelo Riviezzo et al.

31 mai 2021

Preț: 351^.02 lei

6-8 săpt.

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Routledge Studies in Marketing

Autor María Rodríguez-Rabadán Benito

28 noi 2024

Preț: 334^.95 lei

3-5 săpt. | 7-13 zile

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory

Routledge Studies in Marketing

Autor Christopher Miles

18 dec 2020

Preț: 265^.26 lei 351^.97 lei

6-8 săpt.

-25%

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Routledge Studies in Marketing

Autor Honorata Howaniec

26 aug 2024

Preț: 363^.89 lei

6-8 săpt.

Sustainable Marketing and Customer Value

Routledge Studies in Marketing

Editat de Subrata Chattopadhyay et al.

26 aug 2024

Preț: 337^.31 lei

3-5 săpt. | 7-13 zile

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Routledge Studies in Marketing

Autor Xi Liu

9 ian 2023

Preț: 363^.78 lei

6-8 săpt.

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Routledge Studies in Marketing

Autor Edoardo Magnotta

30 iun 2021

Preț: 396^.14 lei

6-8 săpt.

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Routledge Studies in Marketing

Autor Elena Chatzopoulou

9 oct 2024

Preț: 368^.23 lei

6-8 săpt.

Understanding the Higher Education Market in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 381^.82 lei

6-8 săpt.

Strategic Marketing of Higher Education in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 378^.68 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Fariba Esmaeilpour et al.

30 sep 2021

Preț: 191^.08 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Bang Nguyen et al.

30 sep 2021

Preț: 379^.61 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Gordon R. Foxall

30 iul 2025

Preț: 384^.03 lei

6-8 săpt.

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Routledge Studies in Marketing

Editat de Małgorzata Bartosik-Purgat et al.

27 mai 2024

Preț: 335^.29 lei

3-5 săpt. | 7-13 zile

Artificial Intelligence for Marketing Management

Routledge Studies in Marketing

Editat de Park Thaichon et al.

27 mai 2024

Preț: 316^.11 lei 395^.14 lei

6-8 săpt.

-20%

Place Branding and Marketing from a Policy Perspective

Routledge Studies in Marketing

Autor Vincent Mabillard et al.

27 iun 2025

Preț: 389^.30 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de John F. Sherry et al.

6 iun 2019

Preț: 401^.32 lei

6-8 săpt.

Papetărie, jocuri, reviste

Routledge Studies in Marketing