Routledge Studies in Marketing

International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs

Autor Mateja Bodlaj et al.

21 iul 2026

Preț: 1354^.04 lei 1651^.27 lei

6-8 săpt.

-18%

New Consumer Culture in China: The Flower Market and New Everyday Consumption

Routledge Studies in Marketing

Autor Xi Liu

9 ian 2023

Preț: 418^.34 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Heidi Hansen

9 ian 2023

Preț: 414^.35 lei

6-8 săpt.

Building Corporate Identity, Image and Reputation in the Digital Era

Routledge Studies in Marketing

Editat de T C Melewar et al.

9 ian 2023

Preț: 454^.19 lei

6-8 săpt.

Internal Marketing: Theories, Perspectives, and Stakeholders

Routledge Studies in Marketing

Autor David M. Brown

29 apr 2022

Preț: 451^.73 lei

6-8 săpt.

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement

Routledge Studies in Marketing

Editat de Kathy Knox et al.

30 mai 2022

Preț: 412^.48 lei

Indisponibil temporar

Routledge Studies in Marketing

Editat de Robert Crawford et al.

aug 2022

Preț: 442^.36 lei

6-8 săpt.

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Routledge Studies in Marketing

Autor Anna Bianchi

aug 2022

Preț: 414^.16 lei

Indisponibil temporar

Luxury and Fashion Marketing: The Global Perspective

Routledge Studies in Marketing

Autor Satyendra Singh

aug 2022

Preț: 448^.60 lei 527^.76 lei

6-8 săpt.

-15%

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

Routledge Studies in Marketing

Autor Katarzyna Sanak-Kosmowska

31 mai 2023

Preț: 411^.77 lei

Indisponibil temporar

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Routledge Studies in Marketing

Editat de Aijaz A. Shaikh et al.

30 sep 2020

Preț: 392^.24 lei 432^.26 lei

Indisponibil temporar

-9%

Information Asymmetry in Online Advertising

Routledge Studies in Marketing

Autor Jan W. Wiktor et al.

31 mai 2023

Preț: 437^.04 lei

6-8 săpt.

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Routledge Studies in Marketing

Editat de José M. Álvarez-Monzoncillo

27 mai 2024

Preț: 387^.90 lei

Indisponibil temporar

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Routledge Studies in Marketing

Autor Angelo Riviezzo et al.

31 mai 2021

Preț: 375^.57 lei

Indisponibil temporar

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

Routledge Studies in Marketing

Autor Charles Blankson et al.

apr 2021

Preț: 455^.17 lei

6-8 săpt.

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 430^.09 lei

Indisponibil temporar

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Routledge Studies in Marketing

Autor Edoardo Magnotta

30 iun 2021

Preț: 458^.72 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de John F. Sherry et al.

6 iun 2019

Preț: 461^.83 lei

6-8 săpt.

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Routledge Studies in Marketing

Editat de Chloe Steadman et al.

30 ian 2025

Preț: 387^.38 lei

3-5 săpt. | 7-13 zile

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Routledge Studies in Marketing

Editat de Anna Grudecka et al.

30 ian 2025

Preț: 423^.37 lei

6-8 săpt.

Business Digitalization: Corporate Identity and Reputation

Routledge Studies in Marketing

Editat de Pantea Foroudi et al.

18 dec 2024

Preț: 423^.65 lei

6-8 săpt.

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Routledge Studies in Marketing

Autor Honorata Howaniec

26 aug 2024

Preț: 403^.78 lei

6-8 săpt.

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

Routledge Studies in Marketing

Autor María Rodríguez-Rabadán Benito

28 noi 2024

Preț: 386^.07 lei

Indisponibil temporar

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Routledge Studies in Marketing

Autor Paweł Bryła et al.

27 mai 2024

Preț: 450^.14 lei

6-8 săpt.

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Routledge Studies in Marketing

Editat de Gaurav Gupta et al.

9 oct 2024

Preț: 429^.40 lei

6-8 săpt.

Artificial Intelligence for Marketing Management

Routledge Studies in Marketing

Editat de Park Thaichon et al.

27 mai 2024

Preț: 422^.59 lei

6-8 săpt.

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Routledge Studies in Marketing

Autor Elena Chatzopoulou

9 oct 2024

Preț: 419^.66 lei

6-8 săpt.

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Routledge Studies in Marketing

Editat de Maria Teresa Cuomo et al.

18 dec 2024

Preț: 433^.83 lei

6-8 săpt.

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Routledge Studies in Marketing

Editat de Małgorzata Bartosik-Purgat et al.

27 mai 2024

Preț: 386^.54 lei

3-5 săpt. | 7-13 zile

Routledge Studies in Marketing

Editat de Bang Nguyen et al.

30 sep 2021

Preț: 413^.44 lei

Indisponibil temporar

Routledge Studies in Marketing

Autor Fariba Esmaeilpour et al.

30 sep 2021

Preț: 231^.35 lei

6-8 săpt.

Strategic Marketing of Higher Education in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 438^.15 lei

6-8 săpt.

Understanding the Higher Education Market in Africa

Routledge Studies in Marketing

Editat de Emmanuel Mogaji et al.

30 sep 2021

Preț: 448^.11 lei

6-8 săpt.

Addiction as Consumer Choice: Exploring the Cognitive Dimension

Routledge Studies in Marketing

Autor Gordon Foxall

31 mar 2021

Preț: 456^.94 lei

6-8 săpt.

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

Autor Guilherme Pires et al.

18 dec 2020

Preț: 441^.16 lei

6-8 săpt.

Marketing and Gamification: Applications, Challenges, and Ethics

Routledge Studies in Marketing

Editat de Sahil Gupta et al.

21 mai 2026

Preț: 421^.47 lei

3-5 săpt. | 7-13 zile

Consumer Decision-Making, Analytics and AI

Routledge Studies in Marketing

Autor Andrew Smith et al.

16 oct 2026

Preț: 465^.99 lei

6-8 săpt.

Nou

Consumer Behavior and Digital Services: Competence, Rights and Protection

Routledge Studies in Marketing

Autor Alicja Fandrejewska-Nowakowska et al.

oct 2026

Preț: 1356^.94 lei 1654^.81 lei

6-8 săpt.

-18%

Charity Marketing: Contemporary Issues, Research and Practice

Routledge Studies in Marketing

Editat de Fran Hyde et al.

20 dec 2021

Preț: 377^.96 lei

Indisponibil temporar

Sustainable Marketing and Customer Value

Routledge Studies in Marketing

Editat de Subrata Chattopadhyay et al.

26 aug 2024

Preț: 387^.90 lei

3-5 săpt. | 7-13 zile

Happiness and Well-Being in Customer Experience: Transformative Research in the Time of AI

Routledge Studies in Marketing

Autor Giulia Miniero et al.

18 mar 2026

Preț: 1348^.19 lei 1644^.14 lei

6-8 săpt.

-18%

Creativity in Marketing Education: Storytelling, Imagination and Purpose

Routledge Studies in Marketing

Autor S M A Moin

3 mar 2026

Preț: 1351^.00 lei 1647^.56 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Editat de Denitsa Dineva et al.

25 ian 2027

Preț: 1127^.48 lei 1484^.41 lei

Nepublicat încă

-24% Precomandă

Corporate Activism and Social Change: A Semiotic Perspective on Actors, Practices, and Meaning

Routledge Studies in Marketing

Autor Mario D’Arco

23 dec 2026

Preț: 1137^.12 lei 1484^.10 lei

Nepublicat încă

-23% Precomandă

Artificial Intelligence and Customer Experience: Strategies for Human-Centric and Intelligent Engagement

Routledge Studies in Marketing

Editat de Khalid Mehmood et al.

28 dec 2026

Preț: 1142^.19 lei 1485^.50 lei

Nepublicat încă

-23% Precomandă

The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective

Routledge Studies in Marketing

Autor Richard Lee et al.

22 ian 2026

Preț: 1346^.90 lei 1642^.56 lei

6-8 săpt.

-18%

Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing

Routledge Studies in Marketing

Autor Michele Corengia

31 dec 2025

Preț: 1353^.19 lei 1650^.23 lei

6-8 săpt.

-18%

Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class

Routledge Studies in Marketing

Autor Xi Liu et al.

12 dec 2025

Preț: 1059^.51 lei 1292^.08 lei

6-8 săpt.

-18%

Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior

Routledge Studies in Marketing

Autor Małgorzata Karpińska-Krakowiak

16 oct 2025

Preț: 1348^.85 lei 1644^.94 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Autor Magdalena Grębosz-Krawczyk et al.

11 sep 2025

Preț: 1162^.57 lei 1417^.77 lei

6-8 săpt.

-18%

Customer Engagement and Digital Business

Routledge Studies in Marketing

Editat de Jamid Ul Islam

26 aug 2025

Preț: 1356^.34 lei 1654^.08 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Editat de Jonatan Södergren et al.

16 oct 2026

Preț: 467^.23 lei

6-8 săpt.

Nou

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

Routledge Studies in Marketing

Autor Vincent Mabillard et al.

27 iun 2025

Preț: 459^.05 lei

6-8 săpt.

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Routledge Studies in Marketing

Editat de Ayodele C. Oniku

21 mai 2026

Preț: 467^.25 lei

6-8 săpt.

Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction

Routledge Studies in Marketing

Autor Dirk vom Lehn

26 mai 2025

Preț: 451^.79 lei

6-8 săpt.

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

Routledge Studies in Marketing

Editat de Nor Aida Abdul Rahman et al.

30 iul 2025

Preț: 450^.90 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Gordon R. Foxall

30 iul 2025

Preț: 450^.90 lei

6-8 săpt.

Individuals in B2B Marketing: Sensemaking and Action in Context

Routledge Studies in Marketing

Editat de Maria Ivanova-Gongne et al.

26 dec 2025

Preț: 478^.32 lei

6-8 săpt.

Visual Methods in Marketing and Consumer Research

Routledge Studies in Marketing

Editat de Fatema Kawaf et al.

30 ian 2026

Preț: 394^.73 lei

3-5 săpt. | 7-13 zile

Routledge Studies in Marketing

Autor S M A Moin

22 mai 2026

Preț: 470^.57 lei

6-8 săpt.

Routledge Studies in Marketing

Autor Henrik Hagtvedt

21 oct 2024

Preț: 359^.63 lei

Indisponibil temporar

Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness

Routledge Studies in Marketing

Autor Domen Bajde

27 aug 2026

Preț: 468^.81 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de Sarah-Louise Mitchell et al.

7 noi 2024

Preț: 361^.15 lei

Indisponibil temporar

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 iul 2026

Preț: 477^.46 lei

6-8 săpt.

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

20 iul 2026

Preț: 479^.00 lei

6-8 săpt.

Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency

Routledge Studies in Marketing

Autor Jashim Khan et al.

20 iul 2026

Preț: 475^.89 lei

6-8 săpt.

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

Routledge Studies in Marketing

Autor Carlos Diaz Ruiz

22 iun 2026

Preț: 475^.45 lei

6-8 săpt.

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory

Routledge Studies in Marketing

Autor Christopher Miles

18 dec 2020

Preț: 373^.09 lei 413^.08 lei

Indisponibil temporar

-10%

The Psychology of Consumer Profiling in a Digital Age

Routledge Studies in Marketing

Autor Barrie Gunter

16 mai 2016

Preț: 1250^.64 lei 1525^.16 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

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