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One Strategy

Autor Steven Sinofsky, Marco Iansiti
en Limba Engleză Hardback – noi 2009
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-describes how you can drive innovation by connecting the potential of strategic opportunities to the impact of operational execution. * Lessons from the unique combination of real-world experience managing a large scale organization with academic research in strategy and innovation * Reveals what it takes to align a complex organization around one strategy, manage its execution, and reach for "strategic integrity" * Written by Microsoft executive Steven Sinofsky with Harvard Business School professor Marco Iansiti-a combined forty years of management and research experience * A unique perspective on strategy development, alignment, and execution Drawn from Sinofsky's internal Microsoft blog where he communicated some of the management processes the team put to work while developing a 4,000 person, multi-year project-Microsoft Windows 7-One Strategy shares the hard-won insights you can use to successfully make the leap from strategy to execution.
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Specificații

ISBN-13: 9780470560457
ISBN-10: 0470560452
Pagini: 320
Dimensiuni: 157 x 235 x 22 mm
Greutate: 0.62 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Executives, managers, consultants

Descriere

This book is about developing and executing great, innovative strategies. It shows general managers how to build the right organizational capabilities and base of understanding, how to generate insightful strategies and develop detailed plans, and how to lead these strategies to completion.