Mike Smart, has over thirty years of hard-nosed commercial selling experience. This book is a must for any professional who is involved in the sales process; it will teach you new skills or remind you of the basics which should not be forgotten. A man walks into a square in Montmartre, an artist asks him if he would like his portrait done. He agrees. Less than ten minutes later the tourist has a fabulous painting in his hands. "How much?" He asks. "500 Euros Monsieur." "How much?" exclaimed the man "But it only took you a few minutes to paint it " "This is true, but it took me a lifetime to learn how..." Came the reply.