"Brian Gay shares his wit, wisdom, and experience in this memorable collection of sales ideas. If you sell, and we all do, Brian's insights will motivate, prepare, and instruct you in ways you can do your job better. I recommend that you read at least one article every morning. If you do, and apply the techniques to your activities, you'll start each day out right. The end result will be that you are a better salesperson and a better person. I recommend this book to anyone that wants to improve their outlook on life, their sales abilities, or their personal situation." Douglas Fry Executive Director Southeastern Advertising Publishers Association