The authors not only give you 12 tools to overcome every objection known to sales, using just your words. But they also give you a method after ever chapter to permanently install each tool into your brain so you will always have it with you for easy access. In addition each tool has a unique name for creating an easy mnemonic. Never be caught off guard again with an objection you can't handle. It's such an easy method taught in this book you will amaze yourself at how quickly you get it and how easily you use it.