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Omnichannel Retail de Tim Mason

Omnichannel Retail

Autor Tim Mason, Sarah Jarvis
en Limba Engleză Hardback – 26 sep 2023
Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping and learn how to deliver an instant, profitable, bricks and mortar retail solution with this updated new edition.
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Preț: 62019 lei

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Paperback 21249 lei
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Specificații

ISBN-13: 9781398612747
ISBN-10: 139861274X
Pagini: 256
Dimensiuni: 161 x 240 x 21 mm
Greutate: 0.74 kg
Ediția:2nd edition
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction Chapter - 01: The digital imperative Chapter - 02: Analogue learnings Chapter - 03: Is loyalty dead? Chapter - 04: The fundamentals of loyalty Chapter - 05: Data-based retailing Chapter - 06: The power of personalization Chapter - 07: Near me: the importance of place Chapter - 08: The digitally augmented store Chapter - 09: Mobile makeover Chapter - 10: Marketing in the moment Chapter - 11: Monetizing the customer connection Chapter - 12: The culture of loyalty Chapter - 13: Lessons learned

Notă biografică

Tim Mason is CEO of Eagle Eye Solutions Group Plc. He has over 30 years' experience within the grocery and retail industries. Previously, Tim was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Throughout his career at Tesco, he was renowned for being in touch with the customer and instrumental in the creation of some of Tesco's most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com).