Method and process are important in business analysis, but knowing how to use them is even more so. Business analysts can increase effectiveness most by developing soft skills. You will find that these skills are transferable across project types and industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even better leader. "The book is essential for everyone who is involved in business change. Peter Parkes emphasises the need for self awareness and soft skills to deal with internal and external stakeholders." Soheir Ghallab, Chair, Business Change Specialist Group, BCS, The Chartered Institute for IT ---- "Peter has done a great job of bringing the generic tools of NLP into a pragmatic framework to help with business analysis." Paul Matthews, NLP trainer, MD of People Alchemy, author of Capability at Work: How to Solve the Performance Puzzle ----- "As the role of BA is growing to be more and more strategic, effective use of soft skills and stakeholder management will distinguish great BAs in the near future. The approaches proposed in this book definitively benefit the development of these required skills." Marc-Andre Langlais, Senior Business Engagement Manager, Canadian National ----- "Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner." Rod Sowden, Aspire Europe, board director at Centre for Change Management, lead author of 'Managing Successful Programmes', MD ----- " At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours." Stuart Packham, Hudson, Talent Solutions Director for Technology, Change & Digital Transformation" --