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Network Advantage de Henrich Greve

Network Advantage

Autor Henrich Greve, Tim Rowley, Andrew Shipilov
en Limba Engleză Hardback – 17 feb 2014

Multe companii cad în capcana de a considera numărul de parteneriate ca fiind un indicator al succesului, ignorând faptul că o rețea vastă fără o direcție strategică este adesea o sursă de ineficiență. Remarcăm faptul că, deși peste 42.000 de alianțe au fost formate la nivel global în ultimul deceniu, o mare parte dintre acestea nu au livrat valoarea estimată. Network Advantage demontează mitul conform căruia simpla prezență într-o rețea garantează succesul, arătând că profitabilitatea depinde de modul în care o firmă își poziționează și gestionează portofoliul de relații.

Abordarea autorilor Henrich Greve, Tim Rowley și Andrew Shipilov diferă de lucrarea Managing Network Resources de Ranjay Gulati prin faptul că este mai puțin abstractă și mult mai aplicabilă. În timp ce Gulati se concentrează pe legitimitatea oferită de rețele, Network Advantage oferă un cadru de lucru pragmatic axat pe trei piloni: informație, cooperare și putere. Reținem că acest volum nu se limitează la teorie, ci oferă instrumente concrete pentru a reconfigura parteneriatele cu furnizorii, clienții și chiar competitorii, transformând rețeaua într-un activ strategic.

În contextul operei autorilor, precum Progress in International Business Research, această lucrare reprezintă o evoluție de la analiza peisajelor globale la mecanismele interne de control al alianțelor. Stilul este direct, lipsit de jargon inutil, fiind structurat pentru a servi drept ghid executiv. Putem afirma că lectura oferă o claritate metodologică rară, ajutând managerii să identifice care legături din portofoliu sunt vitale și care sunt redundante, asigurând astfel un avantaj competitiv sustenabil într-o economie globalizată.

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Specificații

ISBN-13: 9781118561454
ISBN-10: 1118561457
Pagini: 320
Ilustrații: illustrations (black and white), maps (black and white)
Dimensiuni: 157 x 235 x 22 mm
Greutate: 0.62 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Primary Market:  EMBA students in Europe, Asia and the USA: At INSEAD, this book will be used in a module for executive education teaching. Given the amount of teaching the 3 authors do on three continents, they expect to teach at least 2000 executive education participants a year with this book; MBA programs worldwide.

Secondary market:  international managers, alliance experts and consultants, executives from multinational companies from the emerging markets (emerging multinationals) that only recently have started to build their global alliance networks.

De ce să citești această carte

Recomandăm această carte liderilor care doresc să transforme parteneriatele formale în motoare de creștere economică. Veți învăța să evaluați poziția strategică a companiei dumneavoastră și să construiți rețele care oferă acces la informații privilegiate și putere de negociere. Este o resursă indispensabilă pentru studenții MBA și executivii care gestionează portofolii complexe de alianțe, oferind rigoare academică aplicată direct în realitatea de business.

Despre autor

Autorii sunt autorități recunoscute în domeniul managementului organizațional, predând la instituții de elită precum INSEAD. Henrich Greve, Tim Rowley și Andrew Shipilov combină expertiza academică de vârf cu o vastă experiență de consultanță pentru clienți corporativi internaționali pe trei continente. Lucrările lor anterioare, inclusiv contribuțiile la Progress in International Business Research, explorează dinamica afacerilor în piețele globale, pregătind terenul pentru abordarea sistemică a rețelelor de alianțe prezentată în acest volum.

Descriere scurtă

Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: * superior information * better cooperation * increased power Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. This book is written by three leading authorities in the field of organizational management who work with many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in-depth, practical guidance. Make it your first strategic connection to gaining competitive advantage! Companies' connections to other firms--their network of alliances--matter for economic success. In this practical, jargon-free, evidence-based book, three experienced scholar/educators provide practical tools to understand your company's network positioning and what to do to build webs of relationships that provide competitive advantage and economic value. --Jeffrey Pfeffer, professor, Graduate School of Business, Stanford University and co-author of The Knowing-Doing Gap. The book, Network Advantage, presents compelling ideas and is a must-read. It articulates three different perspectives to think about a firm's network advantage and shows how a firm can maximize the value of its alliance network. The book is filled with theoretical and practical insights on the topic and offers captivating case studies to illustrate its key points. It is fun to read. I highly recommend this book. --W. Chan Kim, The BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute In this eminently researched book, the authors show how executives and entrepreneurs alike can unlock the value of alliances. And the book comes with some "secrets" to success that most managers overlook. Every CEO, executive and entrepreneur who are collaborating with other firms ought to read this book. --Morten T. Hansen, Professor at University of California at Berkeley, author of Collaboration and co-author of Great by Choice. Don't compete alone! "Network Advantage" provides a fresh perspective on how all firms can benefit from their alliances and partnerships. The authors seamlessly integrate academic research and real life examples into a practical step by step guide for unleashing the power, information and cooperation advantages available in networks. A must read for thoughtful executives and entrepreneurs alike. --Stein Ove Fenne, President, Tupperware U.S. & Canada Having the "right" business network is everything for a company's success in Asia and worldwide. With its rich cases and practical tools, this book is an indispensable guide for a thoughtful executive on how to design, build and manage a network that will make your firm globally competitive. --Yong-Kyung Lee, Former CEO of Korean Telecom, Member of the Korean National Assembly. Alliances and Partnerships, in their various formats and guises, are the bridges that allow businesses to thrive in their ecosystems by leveraging each other's strengths. The authors show how those bridges, when used appropriately, can help your firm create an alliance network to enhance your business power. The book contains many examples and models to help you shape your own alliance strategy in a world of ever increasing co-opetition. --Ricardo T. Dias, Strategic Alliances Director, Hewlett Packard (HP) Software, Asia Pacific & Japan

Notă biografică

Henrich Greve is a Professor of Entrepreneurship and the INSEAD Chair of Organization and Management Theory. He holds a Ph.D. in Business Administration from Stanford University Graduate School of Business. He does research on organizational networks and learning, and he teaches strategy and organizational change for executives at the Singapore campus of INSEAD. Tim Rowley is a Professor of Strategy and Organizations at the Rotman School of Management, University of Toronto. He teaches courses on competitive advantage and corporate governance, and his research is focused on how organizations are influenced by the network of relationships surrounding them. Andrew Shipilov is Associate Professor of Strategy and Akzo Nobel Fellow at INSEAD. His research and teaching revolve around networks, innovation and competitive advantage. He holds a Ph.D. from the University of Toronto, Rotman School of Management.