Museum Branding

en Limba Engleză Paperback – 6 aug 2024

The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography – over three-hundred of them – that exemplify audience-centered practices.

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Specificații

ISBN-13: 9781538185513
ISBN-10: 1538185512
Pagini: 280
Dimensiuni: 150 x 226 x 17 mm
Greutate: 0.39 kg
Ediția:3rd edition
Editura: Bloomsbury Publishing

Notă biografică

Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

Cuprins

Preface Chapter 1: Exhibitions Chapter 2: Tours Chapter 3: Building Chapter 4: Events Chapter 5: Membership and Fundraising Chapter 6: Education Chapter 7: Board and Volunteers Chapter 8: Marketing Chapter 9: Partnerships Chapter 10: Finding Your Brand Chapter 11: Public Relations Chapter 12: Social Media and Beyond Chapter 13: Email Chapter 14: Lobby Chapter 15: Store Chapter 16: Café Chapter 17: Publications Chapter 18: Academic Museums Chapter 19: Databases References Index About the Author

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