In 2010, four NYU undergrads wanted to build a social network that would allow users to control the information they shared about themselves, instead of surrendering their privacy to big businesses like Facebook. Their project was called 'Diaspora.' Before long they had raised £200,000. In a matter of days, the Diaspora Four had received a global commission to re-bottle the genie of personal privacy. But, faced with too many challenges, they couldn't get there. When one member committed suicide in the fall of 2011, they found out how much they had all been on their own.