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Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Autor Bob Lutz
en Limba Engleză Paperback – 4 iul 2013
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
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Specificații

ISBN-13: 9781591846222
ISBN-10: 1591846226
Pagini: 272
Ilustrații: 16 pp b/w photos (on text stock)
Dimensiuni: 135 x 203 x 20 mm
Greutate: 0.22 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:New York, United States