Cantitate/Preț
Produs
Total produse
Vezi coșul
Mktg de Charles Lamb

Mktg

Autor Charles Lamb, Joe Hair, Carl Mcdaniel
en Limba Engleză Paperback – 24 ian 2024
Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.
Citește tot Restrânge

Preț: 41866 lei

Preț vechi: 53466 lei
-22%

Puncte Express: 628
Paperback (2) de la 41866 lei

Carte disponibilă

Livrare economică 29 septembrie-13 octombrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit pentru acest produs Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9780357929216
ISBN-10: 0357929217
Pagini: 496
Dimensiuni: 211 x 267 x 18 mm
Greutate: 0.89 kg
Ediția:14th edition
Editura: CENGAGE LEARNING

Notă biografică

Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than 30 books and anthologies on marketing topics, and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU, which is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.