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Mission-Based Marketing de Peter C. Brinckerhoff

Mission-Based Marketing

Autor Peter C. Brinckerhoff
en Limba Engleză Hardback – 5 oct 2010
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.
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Specificații

ISBN-13: 9780470602188
ISBN-10: 047060218X
Pagini: 256
Dimensiuni: 157 x 235 x 19 mm
Greutate: 0.53 kg
Ediția:3rd edition
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Nonprofit communications directors, marketing managers, nonprofit executives, directors, and CEOs, fundraising professionals

Notă biografică

PETER C. BRINCKERHOFF is an internationally renowned trainer, author, and consultant to nonprofit organizations. He brings years of experience in the field to his work, as he is a former board member of local, state, and national not-for-profits, and has worked on the staff and as executive director of two regional not-for-profits. Since founding his consulting firm, Corporate Alternatives, in 1982, Mr. Brinckerhoff has helped thousands of organizations become more mission-capable. He is the author of eight books on nonprofit management, including three that have won the Terry McAdam Book Award for Best Nonprofit Book of the Year. Mr. Brinckerhoff's titles include the workbook associated with this book, Mission-Based Marketing Workbook, Second Edition, as well as Mission-Based Management, Third Edition; Mission-Based Management Workbook, Second Edition; Social Entrepreneurship; and Faith-Based Management, all published by Wiley.