Managing the Public's Trust in Non-profit Organizations (SpringerBriefs in Psychology)

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en Limba Engleză Carte Paperback – 13 Feb 2014
One of the key factors that determine the public's willingness to provide funds (to donate) is trust in both specific charity organizations and the sector in general. Bring this research into a single source will provide a valuable guide for both individual charity organizations and policy makers.
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ISBN-13: 9781493905591
ISBN-10: 1493905597
Pagini: 84
Dimensiuni: 155 x 235 x 4 mm
Greutate: 1.42 kg
Ediția: 2014
Editura: Springer
Colecția Springer
Seriile SpringerBriefs in Psychology , SpringerBriefs in Innovations in Poverty Reduction

Locul publicării: New York, NY, United States

Public țintă


Notă biografică

Christopher D. B. Burt is an Associate Professor of Industrial and Organizational Psychology at the University of Canterbury, New Zealand. His research focuses on trust, including the relationship between trust and donating, trust employee safety, developing safety-specific trust in new recruits and the influence of trust on voicing behavior. He has published over 70 journal papers.

Textul de pe ultima copertă

For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to keeping them as well. 
Managing the Public’s Trust in Non-Profit Organizations analyzes the intricate psychological processes behind trust and philanthropy and applies this knowledge to best-practice guidelines for nonprofits. This monograph explores cognitive, affective, societal, and other contexts for trust, and how these influence giving in the short and long term. On the practical level, chapters offer new research-based methods of assessing and gauging donor trust, and a real-world framework for building trust with donors, communities, and the public at large. These organization-level ideas are also related to larger policy initiatives such as the Millennium Development Goals. Among the book's core topics: 
  • The role of trust in donating money.
  • Understanding and measuring donors' trust in a charity.
  • Improving charity efficiency and accountability in building trust.
  • Communicating effectively with donors.
  • Dealing with violations of trust.
  • The future of charities and nonprofit organizations, especially in the digital age.
The current climate demands more of the nonprofit sector as a major player in poverty reduction around the globe. Managing the Public’s Trust in Non-Profit Organizations brings innovative thinking on philanthropy to researchers and academics, professionals in charity and nonprofit management, and policymakers.


Provides a valuable guide for both individual charity organizations and policy makers
Is of practical benefit and usage for fundraising managers
Addresses criticism made of Millennium Development Goals and their implementing principles