Methods for Testing and Evaluating Survey Questionnaires
Autor Stanley Presser, Jennifer M Rothgeb, Mick P Couper, Judith T Lessler, Elizabeth Martin, Jean Martin, Eleanor Singeren Limba Engleză Paperback – 23 iun 2004
The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections:
- Cognitive interviews
- Mode of administration
- Supplements to conventional pretests
- Special populations
- Experiments
- Multi-method applications
- Statistical modeling
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Specificații
ISBN-13: 9780471458418
ISBN-10: 0471458414
Pagini: 624
Dimensiuni: 156 x 234 x 33 mm
Greutate: 0.93 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471458414
Pagini: 624
Dimensiuni: 156 x 234 x 33 mm
Greutate: 0.93 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
In addition to survey methodologists, the intended audience includes both practitioners who need guidance on current best practices and students who are training to become survey researchers.Descriere
In the past two decades, methods for the development, evaluation, and testing of survey questionnaires have changed radically. Research has also begun to evaluate the strengths and weaknesses of alternative techniques, and to examine the generality and consistency of their results.