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Meeting Customer Needs: IM Certificate in Management

Autor Ian Smith
en Limba Engleză Paperback – 31 iul 1997
Meeting Customer Needs is ideal for managers seeking to establish or improve customer service and customer focus standards. This second edition provides all the information managers need to put effective customer service programmes into action.

This book shows how internal communications, teamwork and teambuilding play a vital role in meeting customer needs. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and case studies are used throughout to illustrate points in a practical context.

The book is based on the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at level 4. It is particularly suitable for managers on the Certificate in Management, or Part 1 of the Diploma, especially those accredited by the IM and Edexcel (formerly BTEC).

Meeting Customer Needs is part of the highly successful series of textbooks for managers which cover the knowledge and understanding required as part of any competency-based management programme. The books cover the three main levels of management: supervisory/first-line management (NVQ level 3), middle management (Certificate/NVQ level 4) and senior management (Diploma/NVQ level 5). Also included are titles which cover management issues in particular sectors, such as schools or the public sector, in more depth.



New edition has a much wider focus and gives a better management perspective - in line with the MCI standards
Cases and examples covering retail, manufacturing, service sector and public sector
Includes checklists, action plans and templates for managers to use and/or adapt
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Specificații

ISBN-13: 9780750633918
ISBN-10: 0750633913
Pagini: 231
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.37 kg
Ediția:Revised
Editura: Routledge
Seria IM Certificate in Management


Public țintă

Suitable for managers on Certificate in Management programmes or Part 1 of Diploma in Management Programmes accredited by BTEC or CNAA. Will support any competency-based management programme at NVQ level 4.

Cuprins

Are you customer focused?; How do customers buy?; Researching customer requirements; Planning your activities; An effective working environment; The extended organization; Making it easy to do business; Product development; Adding value with services; Improving quality; Distribution and delivery; Customer communications; Customer relationships; Customer service skills; Enhancing customer service skills with technology; Dealing with customer service problems; Conclusion: how well do you meet customer needs?; Index.

Descriere

Descriere de la o altă ediție sau format:
This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.