Media U – How the Need to Win Audiences Has Shaped Higher Education

en Limba Engleză Hardback – 10 sep 2018

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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Specificații

ISBN-13: 9780231186360
ISBN-10: 0231186363
Pagini: 320
Dimensiuni: 153 x 235 x 25 mm
Greutate: 0.59 kg
Editura: Columbia University Press

Notă biografică

Mark Garrett Cooper is professor of film and media studies at the University of South Carolina. He is the author of Love Rules: Silent Hollywood and the Rise of the Managerial Class (2003) and Universal Women: Filmmaking and Institutional Change in Early Hollywood (2011) and the coeditor of Rediscovering US Newsfilm: Cinema, Television, and the Archive (2018).

John Marx is professor of English at the University of California, Davis. He is the author of The Modernist Novel and the Decline of Empire (2005) and Geopolitics and the Anglophone Novel, 1890¿2011 (2012).

Cuprins

Acknowledgments
Introduction
1. Campus Life
2. Public Relations
3. Communications Complex
4. Not Two Cultures
5. Television, or New Media
6. Cooptation
7. Student Immaterial Labor
8. By the Numbers
9. Bad English: The Culture Wars Reconsidered
10. The Long Twentieth Century
Epilogue
Notes
Index

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